The single cutaway body of the 1304 comprises a solid pine centre block and hollow ‘wings’ faced by Masonite/hardboard with the Danelectro standard vinyl tape wrapping to the sides of the body. Early 1304 models had a square cutaway behind the neck instead of the later curved ‘swoop’ and a colour‑matched circular electrics cover on the rear rather than the later ugly 5‑sided aluminium panel. The fingerboard was reportedly Brazilian rosewood. The rare variation of the 1304 with a natural finished neck and headstock may be the result of cost and/or time saving due to seasonal back orders. The neck and headstock of most 1304s were painted in the same drab brown colour as the bodies with more or less (or no) sparkle metal flake in the finish. The 1304/U‑1 body shape was the last of Danelectro’s single cutaway 1950s style instruments and, unlike most Silvertone‑branded guitars, the 1304 retained the Danelectro’s distinctive 1950s ‘coke bottle’ headstock shape. The 1304 features the characteristic single ‘lipstick’ pickup and is essentially the equivalent of a Danelectro U‑1 model originally made 1956‑1958, which had its single pickup positioned closer to the neck. Silvertone guitars of this era were manufactured by Danelectro in New Jersey, America. the guitar was briefly re‑named 1450 along with the 1451 amp in 1959). The 1304 was offered by Sears on its own or as a package with an accompanying 1389 3‑watt valve amp (NB. The Silvertone Model 1304 Guitar was a limited edition guitar only available from the Sears & Roebuck ‘Wish Book’ Christmas catalogue and related advertising of 1958, 19, and not available in Sears’ retail stores.
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